This programme is funded by "Enhancement and Start-up Grant Scheme for Self-financing Post-secondary Education (ESGS)"

Are you interested in these?

  • • Arts Tech
  • • Arts, Design and Heritage
  • • Museum, Marketing and Event Management
  • • Technology, Creativity and Innovation

What is this programme about?

This is a separate programme under the Department of Sociology. This programme immerses students in digital culture and trains them to be innovative, knowledgeable, skilled and forward-thinking leaders of the arts, culture and creative sectors. As an interdisciplinary programme, it integrates the study of liberal arts and state-of-the-art digital technology. It equips students with proficiency in digital culture, a new medium that is relevant across many cutting-edge fields.

  • Mode of Study Full-time
  • Duration of Programme Four Years

Our Education Focuses

Arts Tech Foundation

  • • Bridging Arts, Culture and Technology
  • • Visual and Performing Arts
  • • Arts, Culture and Heritage: Hong Kong and the World
  • • Digital Documentation and Research Methods

Art, Design and Heritage

  • • Art History of China
  • • Art History of the West
  • • History of Urban Arts and Designs
  • • Arts and Culture in Greater China
  • • Chinese Aesthetics
  • • Visual Culture and Interaction Design
  • • Tangible and Intangible Cultural Heritage

Museum, Marketing and Event Management

  • • Curating Exhibitions and Event Management
  • • Arts Administration and Management
  • • Museum Studies
  • • Cultural Policy and Development
  • • Archives and Records Management: Concepts and Practice
  • • Marketing for Arts and Cultural Organizations

Technology, Creativity and Innovation

  • • 3D Data Acquisition, Processing and Visualisation
  • • Human Centered UX & UI Design
  • • Understanding VR/AR
  • • Visualization Analysis and Design
  • • Applications of GIS and Digital Technology in Cultural Heritage
  • • Cultural and Creative Industries in the Digital Era
  • • Culture, Games, and Gamification

Industry Experience

  • • Professional Internship
  • • Capstone Project
Photo supplied by Walk In Hong Kong

The curriculum of the proposed Programme is designed to progressively train students in the domain knowledge of Sociology, Arts and Culture and Digital Technology, provide students with opportunities for regional/international exposure, and develop their capacity to apply their knowledge and skills creatively to meet the needs of the industry. The structure of the curriculum is as follows:

Year1/

Students will be introduced to the fundamentals of social and cultural analysis, in particular, how arts, culture, technology and society interact and impact each other, given a grounding in “Visual and Performing Arts”, and taught how to conduct social research.

Year2/

In addition to conceptualising the place of arts and culture in modernity, students will begin to pick up fundamental programme-specific skills, such as Arts administration and 3D imaging. Students will also be introduced to “Digital Documentation and Research Methods” to familiarise them with the digital tools available for documentation and research. At the same time, taking advantage of the liberal arts environment of the University, students will take elective courses from other disciplines, not only to broaden their scope of knowledge, but also to cultivate in them a multidisciplinary perspective.

Year3/

In their third year, students prepare to become arts and culture professionals with digital technology skills.

Core courses extend students’ programme-specific skills to curating and event management, and update them on changes in the field in the digital era.

Arts and Culture Electives focus on applied knowledge in the domain and state-of-the-art developments related to the sector and industry. Courses cover various aspects of the field such as museum studies, cultural policy, arts marketing and tangible and intangible cultural heritage.

Digital Technology Electives aim to train students in industry-standard digital technology skills such as webpage and app design, virtual reality and augmented reality, data analytics, and game design.

Year 3 students will be encouraged to take up the Study Abroad Scheme or Overseas Summer Internship to get regional/international exposure.

Year4/

In Year 4, students get the opportunity to apply their knowledge and skills creatively to meet the needs of the industry through i) a capstone project that provides an innovative digital solution to an industry need, and ii) a credit-bearing industrial attachment/internship at a local institution or company.

Elective courses in Year 4 will focus on topics that synthesise domain knowledge in arts and culture with skills in digital technology, so that students remain attuned to how arts, culture and digital technology interact in society and industries.

Year-1 Entry Programme Curriculum (For Reference Only)

      Units
      1st Term 2nd Term
Language Requirements 14
CHI. 101-2 First Year Chinese (including Practical Chinese Writing) 4 4
ENG.      111-2 English Usage 3 3
Core Courses 15
SOC 100 Introduction to Sociology 3 -
ACT 101 Bridging Arts, Culture and Technology - 3
ACT 103 Visual and Performing Arts 3 -
ACT 102 Arts, Culture and Heritage: Hong Kong and the World - 3
SOC 221 Social Research Methods - 3
General Education Courses 6
      Total Minimum Credits 35
      Units
      1st Term 2nd Term
Language Requirements 6
ENG. 211-2 English Writing 3 3
Core Courses 12
SOC 261 Conceptualising Arts and Culture in Modernity 3 -
ACT 201 Arts Administration and Management - 3
ACT 202 3D Data Acquisition and Image Processing 3 -
SOC 262 Digital Documentation and Research Methods - 3
Non-Departmental Elective Courses (choose 6 credits) 6
HIST 268 Art History of China    
HIST 340 History of Urban Arts and Designs 3 -
HIST 472 Art History of the West - 3
CHI 105 Fundamental Chinese Aesthetics 3 -
MDIT 110 Principles of Interaction Design 3 -
ENG 230 Introduction to Visual Culture - 3
JOUR 201 Audio-Visual Production - 3
JOUR 230 Technological Change and Human Communication 3 -
General Education Courses 6
Free Electives 6
      Total Minimum Credits 36
      Units
      1st Term 2nd Term
Core Courses (6 credits) 6
ACT 301 Curating Exhibitions and Event Management 3 -
ACT 302 Arts and Everyday Life in the Digital Era 3 -
Arts and Culture Electives (choose 9 credits) 9
ACT 311 Museum Studies 3 -
ACT 312 Cultural Policy and Development - 3
ACT 313 Archives and Records Management: Concepts and Practice - 3
ACT 314 Marketing for Arts and Cultural Organizations 3 -
SOC 315 Arts and Culture in Greater China - 3
SOC 416 Tangible and Intangible Cultural Heritage - 3
Digital Technology Electives (choose 9 credits) 9
MDIT 210 Human Centered UX & UI Design 3 -
MDIT 220 Understanding VR/AR (Unity 1 and Unreal 1) - 3
JOUR 335 Visualization Analysis and Design - 3
ACT 321 Advanced 3D Data Processing and Visualisation 3 -
ACT 322 Applications of Geographic Information System (GIS) - 3
ACT 323 Applications of Digital Technology in Cultural Heritage 3 -
MDIT 420 Game Engines for Game Development 3 -
Free Electives 6
    Total Minimum Credits 30
      Units
      1st Term 2nd Term
Core Courses (9 Credits) 9
ACT 401 Capstone Project - 6
ACT 410 Professional Arts Tech Internship 3 -
Elective Courses (choose 12 credits) 12
SOC 362 Arts, Culture and Tourism 3 -
SOC 312 Popular Culture in the Digital Era 3 -
SOC 413 Digital Media and Cyberculture - 3
SOC 311 Sustainable and Innovative Cities in the Contemporary World 3 -
ACT 421 Cultural and Creative Industries in the Digital Era - 3
ACT 422 Culture, Games, and Gamification 3 -
SOC 409 Memory, Technology and Social Change 3 -
ACT 428 Emergent Issues in Digital Art and Culture - 3
Free Electives 3
      Total Minimum Credits 24

Year-2 Entry Programme Curriculum (For Reference Only)

      Units
      1st Term 2nd Term
Language Requirements 10
ENG 211-2 English Writing 3 3
CHI 102 First Year Chinese II - 4
Core Courses 12
SOC 261 Conceptualising Arts and Culture in Modernity 3 -
ACT 201 Arts Administration and Management - 3
ACT
202
3D Data Acquisition and Image Processing 3 -
SOC 262 Digital Documentation and Research Methods - 3
Non-Departmental Elective Courses (choose 6 credits) 6
HIST 268 Art History of China    
HIST 340 History of Urban Arts and Designs 3 -
HIST 472 Art History of the West - 3
CHI 105 Fundamental Chinese Aesthetics 3 -
MDIT 110 Principles of Interaction Design 3 -
ENG 230 Introduction to Visual Culture - 3
JOUR 201 Audio-Visual Production - 3
JOUR 230 Technological Change and Human Communication 3 -
Free Electives 8
    Total Minimum Credits 36
      Units
      1st Term 2nd Term
Core Courses (6 credits) 6
ACT 301 Curating Exhibitions and Event Management 3 -
SOC 380 Arts and Everyday Life in the Digital Era 3 -
Arts and Culture Electives (choose 9 credits) 9
ACT 311 Museum Studies 3 -
ACT 312 Cultural Policy and Development - 3
ACT 313 Archives and Records Management: Concepts and Practice - 3
ACT 314 Marketing for Arts and Cultural Organizations 3 -
SOC 315 Arts and Culture in Greater China - 3
SOC 416 Tangible and Intangible Cultural Heritage - 3
Digital Technology Electives (choose 9 credits) 9
MDIT 210 Human Centered UX & UI Design 3 -
MDIT 220 Understanding VR/AR (Unity 1 and Unreal 1) - 3
JOUR 335 Visualization Analysis and Design - 3
ACT 321 Advanced 3D Data Processing and Visualisation 3 -
ACT 322 Applications of Geographic Information System (GIS) - 3
ACT 323 Applications of Digital Technology in Cultural Heritage 3 -
MDIT 420 Game Engines for Game Development 3 -
Free Electives 6
    Total Minimum Credits 30
      Units
      1st Term 2nd Term
Core Courses (9 Credits) 9
ACT 401 Capstone Project - 6
ACT 410 Professional Arts Tech Internship 3 -
Elective Courses (choose 12 credits) 12
SOC 362 Arts, Culture and Tourism 3 -
SOC 312 Popular Culture in the Digital Era 3 -
SOC 413 Digital Media and Cyberculture - 3
SOC 311 Sustainable and Innovative Cities in the Contemporary World 3 -
ACT 421 Cultural and Creative Industries in the Digital Era - 3
ACT 422 Culture, Games, and Gamification 3  
SOC 409 Memory, Technology and Social Change 3 -
ACT 428 Emergent Issues in Digital Art and Culture - 3
Free Electives 3
    Total Minimum Credits 24

Digital Imaging Laboratory

The Digital Imaging Laboratory (DIL) will feature state-of-the-art equipment for collecting 3D data as well as data post-processing software and computers to meet the hands-on training needs of students.
Website: https://digitalimaginglab.hksyu.edu

Big Data Laboratory

The Big Data Laboratory is a computer lab equipped with high-powered PCs connected to advanced servers. This is a multi-purpose computer laboratory for courses requiring advanced computing facilities.

Virtual Reality (VR) Laboratory

The VR Lab consists of a VR Cave, a high-capacity server, workstations for immersive experience development, sensors and stands, 3D monitors, backpack computers and portables, and a number of VR headsets. This lab is used for courses that seek to create and to display VR/AR contents.
Website: https://vrlab.hksyu.edu

What are the
Admission Requirements?

The admission requirements of the proposed programme will be in line
with the University’s minimum entry requirements, which are listed below:

(A) HKDSE applicants must have attained:

  • • Chinese and English Language: Level 3 or above;
  • • Mathematics: Level 2 or above;
  • • Citizenship and Social Development: Attained;
  • • One elective subject: Level 2 or above.

(B) Other qualifications:

  • • Completed a locally accredited Associate Degree (AD) / Higher Diploma (HD) programme from a recognized institution; or 
  • • Completed the first year’s study of a locally accredited Associate Degree (AD) / Higher Diploma (HD) programme from a recognized institution with a cumulative GPA of 2.5 or above; or
  • • Two GCE A-level subjects (excluding Chinese) at Grade E or above. Two AS subjects are considered to be equivalent to one A-level subject. The same subject will not be counted at both the A-level and AS-level; or
  • • International Baccalaureate (IB) Diploma with an overall minimum score of 24; or  
  • • Mainland applicants reach the second batch of undergraduate scores in Mainland National Joint College Entrance (NJCEE) of their corresponding provinces and municipalities; or
  • • Other equivalent academic qualifications (subject to assessment by the University).

Career Prospects

ACT graduates will be ready for exciting positions in the creative arts tech industries, such as:

  • • Arts administrators
  • • Specialised journalists/writers
  • • Cultural policy executives
  • • Curatorial staff in museums and art galleries
  • • Event managers in arts organizations
  • • Data marketing specialists in creative industries
  • • Cultural tourism specialists

The rigorous intellectual foundation provided by this programme will allow graduates to pursue further studies in highly ranked Master programmes, such as Master of Design and Technology at Parsons School of Design in New York and MPhil in Heritage Studies at University of Cambridge in the UK.

 

Tuition Fee

Annual Tuition fee (2024/25 cohort):
HKD$86,615

Annual Tuition Fee after deduction of subsidies (2024/25 cohort):
~HK$43,000*

*All eligible local students taking the "Bachelor of Social Sciences (Hons) in Arts, Culture & Technology" Programme will have an annual subsidy of over HK$9,000 provided by Hong Kong Shue Yan University to support part of their tuition fee until the 2025-26 academic year.