Dr. GAO, Chong 高 崇 博士

Associate Professor



Office: Room LC841, Library Complex, Hong Kong Shue Yan University,
12, Wai Tsui Crescent, Braemar Hill, North Point, Hong Kong.
Phone: 2806-5101
Email:  cgao@hksyu.edu

Academic and Professional Qualification

Ph.D.            University of Hong Kong
M. Phil.        National Sun Yat-sen University, China
B.History     National Sun Yat-sen University, China

Specialism and Research Interests

Economic Sociology
Time-honored Brand Business
Sociology of Enterprises and Entrepreneurship
Economic Reform and Social Transformation in South China


SOC 103 Introduction to Anthropology
SOC 260 Food and Society
SOC 309 Community Economy
SOC 321 Economic Sociology
SOC 430 Economic Reform and Social Transformation in Contemporary China
GED201 Cultural Insights for Business Success


Selected Publications

Chong Chong and Khun Eng Kuah 2023 “Practicing Safe Eating during the COVID-19 Pandemic in Hong Kong: A Trust in Action Perspective”, in Khun Eng Kuah, Gilles Guiheux and Francis K. G. Lim (eds.) COVID-19 Responses of Local Communities around the World: Exploring Trust in the Context of Risk and Fear, London and New York: Routledge, pp.35-53. DOI:10.4324/9781003291220-3

Chong GAO and Ho Hon LEUNG 2021 "Re-imagining Corporate Community Involvement during the COVID-19 Pandemic: A Case Study of Pharmaceutical Companies in Guangdong Province, China" in Human Organization,  Vol. 80, Issue 4, pp.302–310. (SSCI indexed, Journal of Society for Applied Anthropology, USA) doi: https://doi.org/10.17730/1938-3525-80.4.302

Chong GAO and Khun Eng KUAH 2021 “Navigating the Landscape of Guangzhou’s Time-honoured Business: From the 19th-century Flowscape to the Belt and Road Initiative”, in Asian Journal of Social Science, Vol. 49, Issue 4, pp.198-206. (SSCI indexed) doi: https://doi.org/10.1016/j.ajss.2021.09.006

Chong GAO 2017 “Cheung Chau Bun Festival: Durability of an Intangible Cultural Heritage in Contemporary Hong Kong”, in Khun Eng KUAH and Zhaohui Liu (eds.) Intangible Cultural Heritage in Contemporary China: The Participation of Local Communities, London and New York: Routledge, pp.30-48.

Chong GAO and Khun Eng KUAH-PEARCE 2015 “The Garment Industry in South China: Practising Relational Work”, in China Perspectives, Vol.2015, No.3, pp.25-32. (SSCI indexed) doi: https://doi.org/10.4000/chinaperspectives.6781
(French version, “La pratique du travail relationnel dans la filière du prêt-à-porter en Chine du Sud”, Perspectives Chinoises, N°2015/3, pp.27-35.)

Chong GAO 2014 “The Capitalisation of Guanxi and Chinese Entrepreneurship: An Ethnographic Study of Petty Entrepreneurs in Guangzhou, China”, in International Journal of Entrepreneurship and Small Business Vol. 23, Nos. 1/2, pp.27 – 43. (Scopus indexed) doi: https://dx.doi.org/10.1504/IJESB.2014.065303

Chong GAO 2011 “The Economic Implications of Kinship: Small Entrepreneurs in Guangzhou Garment Industry”, in International Journal of Business Anthropology Vol. 2, Issue 2, pp.91-101. doi: https://doi.org/10.33423/ijba.v2i2.1183

GAO Chong 2008 “Embeddedness and Virtual Community: Chinese Women and Online Shopping” , in Khun Eng Kuah-Pearce (ed.) Chinese women and the Cyberspace, Amsterdam: Amsterdam University Press, pp.135-153.

Chong GAO and Khun Eng KUAH-PEARCE 2004 “Tapping into Their Social Networks: Chinese Businesswomen in the Garment Industry in Guangzhou” (in English), in Kuah-Pearce Khun Eng (ed.) Chinese Women and Their Social and Network Capitals, Singapore: Marshall Cavendish Academic, pp.144-168.

Chong GAO and Jing ZOU 2001 “Moving from Nativizing to Globalizing Chinese Anthropology: A Summary of the 1999 International Symposium on Nativizing Anthropology”, in Chinese Sociology and Anthropology, (SSCI indexed, known as Chinese Sociological Review since 2011) Vol.33, No.4, pp.37-48. doi: https://doi.org/10.2753/CSA0009-4625330437

高崇、劉志軍 2010-2019 主編“香港樹仁大學經濟社會學文叢”(累計十本)。

高崇 2020 "老字號文化內涵的深描:以廣州老字號企業為例",載《杭州師範大學學報(社會科學版)》2020年第3期,頁112-119。

高崇 2016 “經濟社會學的演變及其與中國研究的關聯”,載《廣西民族大學學報(哲學社會科學版)》, 第38卷第1期,頁2-11。

高崇 2016 “老字號的類型學分析——以廣州市老字號為例”,載《青海民族研究》,第4期, 頁44-46。

高崇 2016 “老字號的空間嵌入性——香港甄誠記糖果公司的個案研究”,載《北方民族大學學報(哲學社會科學版)》, 第4期, 頁21-25。

高崇 2013 “文化與經濟研究綜述”,載《廣西民族大學學報(哲學社會科學版)》,第35卷第5期,頁2-8。

高崇 2012 “從文化角度探討旅遊研究的三個維度”,載《旅遊學刊》, 第27卷第12期,頁16-17。

高崇 2011 “老字號企業的現代化路徑和策略:以香港利豐公司為例”, 載張繼焦、黃忠彩主編 《中國“老字號”企業發展報告No.1 (2011)》 北京:社會科學文獻出版社,页253-260。

Research Projects

As Principal Investigator
“Re-imagining Old-time Brand Business in Present-day Guangzhou, China: A Relational Work Perspective” (UGC/FDS15/H07/17, 24 months, further extension to 31 December 2020), HK$ 455,500, funded by Faculty Development Scheme of Competitive Research Funding Schemes for the Local Self-financing Degree Sector 2017/18, Research Grants Council, Hong Kong SAR.

As Co-Investigator
“Investigating Successors of Ethnic Dong Opera in Guizhou, Guangxi and Hunan from the perspective of Intangible Cultural Heritage” (project reference No.:19XMZ063, 58 months, from September 2019 to June 2024), 200,000 RMB, funded by the Western China scheme of the National Social Science Fund of China.

Community Service

Member, Editorial Board, Journal of Guangxi University for Nationalities (Philosophy and Social Sciences) (CSSCI收錄學術期刊《廣西民族大學學報(哲學社會科學版)》 編輯委員會委員)

Adjunct Researcher, Center for Migration and Ethnic Studies, National Sun Yat-sen University, Guangzhou, China.

Member, International Board of Editors, the Chinese language journal Chinese Overseas Review (海外華人研究期刊) of Jinan University, Guangzhou city, China.