Master of Social Sciences in Smart Cultural Tourism
智慧文旅社会科学硕士
Programme Overview 课程概览
The Master of Social Sciences in Smart Cultural Tourism (MSSc-SCT) adopts a unique interdisciplinary approach built on two core foundations: comprehensive domain knowledge of cultural tourism and practical smart technology application skills. This integration creates a powerful synergy, enabling cultural content to be translated into meaningful tourism experiences while smart technologies significantly enhance tourists’ cultural engagement.
The MSSC-SCT programme aims to cultivate future professionals who can bridge culture and technology to drive innovation in delivering in-depth cultural experiences supported by smart digital solutions. Smart technologies, such as VR/AR, and AI including digital twins, are reshaping how cultural experiences are produced and delivered, creating a rapidly evolving ecosystem across the cultural tourism sector and creative industries. In response to market needs and current government policy directions, the curriculum design of the MSSc-SCT incorporates a series of core and elective courses specifically designed to nurture talent in these areas.
Graduates will develop a distinctive interdisciplinary skill set that combines technological proficiency with expertise in cultural tourism. This blend of competencies prepares them for diverse career pathways across the cultural tourism sector, cultural and creative industries, and government departments engaged in cultural policy and sustainability initiatives.
智慧文旅社会科学硕士（MSSc-SCT）课程采用独特的跨学科模式，建立在两大核心基石之上：全面的文化旅旅游领域知识与实用的智慧技术应用技能。这种融合创造了强大的协同效应，不仅能将文化内容转化为富有意义的旅游体验，更通过智慧科技显著提升游客的文化参与度。
本课程旨在培养能够通过智慧数字解决方案，连接文化与科技、推动深度文化体验创新的未来跨界人才。当前，虚拟现实（VR）、增强现实（AR）以及包括数字孪生（Digital Twins）在内的人工智能（AI）等智慧科技，正在重塑文化体验的生产与交付方式，在文化旅游部门及创意产业中构建起一个快速演变的生态系统。为响应市场需求及政府当前的政策导向，MSSc-SCT 的课程设计包含了一系列核心与选修课程，专为培育这一领域的紧缺人才而设。
毕业生将掌握一套独特的跨学科技能，兼具技术专长与文化旅游专业知识。这种综合能力将助力他们在文化旅游部门、文化创意产业，以及涉及文化政策与可持续发展倡议的政府部门中，开拓多元化的职业发展路径。
Human-Centred Research Methodology
In the final stage of the MSSc–SCT programme, specially the second semester for full-time students and the fourth semester for part-time students, students are expected to have successfully completed a minimum of 15 credits and 21 credits, respectively. At this stage, they will undertake advanced study in research methodology and carry out a research-informed project focused on evidence-based cultural tourism management and planning. To equip students with the theoretical and methodological skills needed for research project formulation and implementation, a core course entitled “SCT504 Human-Centred Research Methodology”, which serves as a prerequisite for the subsequent core course, “SCT505: Master Project: Cultural Tourism and Technology Studio”, will be introduced. This course is designed to support students in developing their human-centred interdisciplinary research project topics, while fostering higher levels of intellectual ability, critical analysis, rigour, and independent thinking.
Research-Informed Project in Smart Cultural Tourism
In the final semester, MSSc-SCT students will be required to undertake an individual capstone project through “SCT505 Master Project: Cultural Tourism and Technology Studio.” This master project offers students the opportunity to apply scientific research methodologies, experiment with creative cultural content development, and innovatively address real-world challenges in the field of smart cultural tourism.
Through active engagement in the project, students will strengthen their professional practice and develop comprehensive research skills. The course also fosters entrepreneurial incubation potential, encouraging students to explore how their innovative ideas and prototypes may be transformed into viable business solutions within the cultural tourism sector. Emphasis is placed on cultivating individual judgment and proficiency in applying relevant theories and research methods, ensuring that students are well prepared to manage and complete high-quality research and practice-oriented projects.
以人为本的研究方法
在 MSSc-SCT 课程的最后阶段（全日制学生为第二学期，兼读制学生为第四学期），学生须分别完成至少 15 学分和 21 学分的课程。在此阶段，学生将深入学习研究方法论，并开展一项以实证为基础的文化旅游管理与规划研究项目。为使学生具备制定和实施研究项目所需的理论与方法技能，课程将引入一门名为「SCT504 以人为本的研究方法」的核心课程。该课程也是后续硕士专题项目的先修课。本课程旨在支持学生开发以人为本的跨学科研究课题，同时培养其具备更卓越的学术思维、批判性分析能力、严谨的治学态度及独立思考能力。
智慧文旅专题研究导向型项目
「SCT505 硕士专题项目:文化旅游与科技研习」 是MSSc-SCT学生在最后一学期的核心课程。学生需独立开展一项综合性毕业课题，融汇科学研究方法与创意内容开发，旨在解决智慧文旅领域的现实挑战。本课程兼顾学术严谨性与创业孵化潜力，不仅强化学生的理论应用与独立判断能力，更鼓励将创新理念转化为可行的商业解决方案，确保学生具备驾驭高质量研究与实践项目的综合素养。
Non-credit-bearing Industrial Field Trip and Industrial Placement (Optional)
Students will have the option to join a non-credit-bearing industrial field trip during the winter or summer break, involving 1~3-day visits to local, regional, or overseas cultural tourism enterprises. Financial support will be provided. The field trip enables students to engage directly with industry professionals, gain valuable insights and networking opportunities, and develop an applied understanding of cultural tourism management and implementation.
Students may also opt for a non-credit-bearing internship during the summer break, offering a longer and more immersive industry experience (typically 3–4 weeks). Through placements with cultural tourism organisations, students will apply academic knowledge to real-world projects and develop professional skills in cultural tourism management, planning, and innovative content development.
To facilitate these opportunities, the Department is establishing agreements with companies and organisations and actively expanding its industry network locally, regionally, and internationally.
行业考察与实习（不计学分选修项目）
学生可选择在寒假或暑假期间参加非学分的行业考察团，行程通常为 1 至 3 天，访问本地、区域或海外的文化旅游企业。本课程将提供资金支持。考察活动使学生能够与行业专业人士直接交流，获取宝贵的行业洞察与拓展人脉的机会，并建立对文化旅游管理与实施的应用性理解。
学生亦可选择在暑假期间进行非学分实习，获得更长时期、更具沉浸感的行业体验（通常为 3 至 4 周）。通过在文化旅游机构的实习，学生将把学术知识应用于实际项目，并发展在文化旅游管理、规划及创新内容开发方面的专业技能。
为促成这些机会，学系正积极与各类公司及机构建立合作协议，并大力拓展本地、区域及国际的行业网络。